With the digital landscape continuing to evolve and grow at a rapid pace, companies need to adapt to and adopt digital technologies and techniques in order to succeed, according to Anthony Quigley, founder of the Digital Marketing Institute. Anthony Quigley, spoke to InBusinessNews about the study programs offered by the Institute, the partnership with ImmarComms and the development of digital marketing.
When was the Digital Marketing Institute created and what are its main fields of specialization?
The Digital Marketing Institute was founded in 2008 by Anthony Quigley and Ian Dodson. Initially, a training company offering classroom-based courses, the company soon expanded by adopting an online learning model that presented flexible study options and professional certifications to a global student population.
As an education leader and lifelong learning advocate, our goal is to address the global skills shortage by equipping students with the most relevant and up-to-date digital marketing and selling competencies to succeed in the digital economy.
As a professional certification body, the Digital Marketing Institute specializes in digital marketing and selling qualifications that are validated by the biggest and most influential digital brands worldwide.
What kind of study programs does it offer, to whom are they addressed and what certifications do the people that follow the study programs receive?
We offer industry validated and professional qualifications in digital marketing and social selling at diploma, postgraduate and masters’ level. Our courses are suitable for a range of individuals from marketing and sales
professionals to senior executives, recent graduates and those looking to upskill and change careers at any time in their working life.
Along with partnering with public and private universities, education and commercial college and private training providers, we provide digital training solutions to corporate enterprises with the aim of building their digital capabilities so they can compete in the digital marketplace.
On completion of a Digital Marketing Institute course, our graduates earn a globally recognized certification that ensures they are industry-ready and instantly employable.
How did you decide to cooperate with ImarComms and how would you describe your cooperation so far?
Our aim is to work with partners across the globe that are dedicated to providing world-class digital education. In our partnership with ImarComms, we knew from the start that they provided high-quality education to a range of corporate clients and individual students.
With a decade of experience behind them, ImarComms have worked hard to bridge the gap between offline and online communications and are a partner to be valued when it comes to closing the digital skills gap in Cyprus and beyond.
So far the partnership has been a fruitful and exciting one, and we hope to continue to work together to offer digital marketing education that enhances the careers of Cypriot professionals.
What kind of seminars will be offered by you in cooperation with ImarComms in Cyprus?
As part of the global partnership, ImarComms will provide a range of certified professional diploma courses in the area of digital marketing and selling. In addition, they will also offer a postgraduate diploma in digital marketing and a masters.
Could you give us an outlook of digital intelligence in business?
Organizations today need to intelligently manage the journey of their customer from the first introduction to sale. As all innovation (personal and commercial) nowadays starts with (and is led by) digital, a range of digital technologies come into play to ensure successful customer journeys. This happens from data to customer experience to analytics. The key for business intelligence today is to be customer-centric and have a strategy that is flexible and reactive to the changing needs of consumers.
There are no rules when it comes to the evolution of digital, so organizations need to be aware of developments and trends that could impact on their industry and business. With over 87% of businessesreporting that their digital marketing department has an influential role in setting their overall business strategy, organizations need to realize that digital is now an integral part of commercial success.
What are the challenges that companies will face in the new digital era in terms of communication and marketing?
The advent of digital technologies has revolutionized the way people communicate, interact and purchase. With consumers now more empowered than ever, companies need to focus on the needs and wants of the buyer and put the customer at the heart of their marketing and communications strategy.
With the digital landscape continuing to evolve and grow at a rapid pace companies need to adapt to and adopt digital technologies and techniques in order to succeed. A huge part of that adoption requires talent; skilled professionals that can drive the digital strategy of a business and use new technologies and trends to boost sales, drive revenue and raise brand awareness.
At the moment, the problem is that many organizations are struggling, not only to find the right digital skills for their business but also in how to capitalize on the many opportunities that digital presents.
How will the traditional marketing be affected by the development of digital marketing?
Since the early 20th century, long-established methods and principles have underpinned successful marketing strategies. But as digital transformation continues to make an unavoidable impact across all industries, traditional marketing techniques alone are no longer enough to sustain a marketing strategy. Digital strategies are not only cheaper than traditional ones but are also quicker, measurable and ultimately more effective.
The key to maximizing the efficacy of traditional marketing is to combine it with digital strategies and techniques that can reach new audiences, enable engagement and maximize ROI for your business.
